Forrester Research
I spent 2.5 years as an Evaluative Researcher at Forrester Research. During my tenure there, I evaluated the digital experiences of leading B2C brands using a range of methods, including heuristic expert reviews and usability testing. The outcome was a a published report that detailed leading best practices and recommendations in a particular industry. I helped to author twenty of these reports, spanning industries like government, retail, wealth management, and streaming media. I've highlighted the four most impactful below.
Disclaimer: The following projects are based on the work that I completed while employed at Forrester Research. I have omitted information and altered all details to protect the intellectual property of Forrester and its clients.
01
The Forrester Retail Wave: US Mobile Apps, Q1 2019
To see how helpful apps are to customers, we evaluated the apps of nine US enterprise retailers. The report we published lays out where the companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.
02
The Forrester Digital Experience Review: US Mobile Banking Apps, Q3 2020
For millions of Americans, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different mobile banking experiences are, we evaluated nine banks' smartphone apps. The published report lays out where these companies excel, where they fall short, and how bank executives and their teams can learn and improve their own mobile banking efforts.
03
The Forrester Digital Experience Review: US Streaming Media Apps, Q3 2020
Every major traditional television network has launched streaming services to feed growing consumer consumption of this new video viewing option. To gauge how effective and easy different streaming apps are for viewers, we evaluated the services of seven US media companies on the Amazon Fire Stick platform. The published report lays out where these companies excel, where they fall short, and what digital business strategy, media, and customer experience (CX) executives can learn from them.
04
The Forrester Digital Experience Review: US Investing Websites, Q4 2020
Investment firms' websites have become hubs for their clients' investing activities and financial planning decisions. To gauge the ease and effectiveness of the experiences these websites offer, we evaluated those of nine large US investing companies. The published report lays out where they excel, where they fall short, and how digital executives and their teams can learn from and improve the experiences they offer investors.
